Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
By: Kotabe, Masaaki
.
Contributor(s): Helsen, Kristiaan.
Hoboken, NJ : John Wiley, [2011] ©2011Edition: 5th edition; International student version.Description: xxiii, 717 pages, 12 pages of plates : some color illustrations, color maps ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0470505745 (paperback); 9780470505748 (paperback).Subject(s): Export marketing -- Management | International business enterprises -- Management | Export marketing | International business enterprisesDDC classification: 658.848
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.848 KOT 2011 (Browse shelf) | Available | TBSxx,28000,03,RA | 5000148920 | |||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 2 |
658.848 KOT 2011 (Browse shelf) | 1 | Available | SBSxx,36100,03,RM | 5000151058 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 2 |
658.848 KOT 2011 (Browse shelf) | 1 | Available | SBSxx,36200,03,RA | 5000153982 | |
| Main Collection | Taylor's Library-TU | 658.848 KOT 2011 (Browse shelf) | 1 | Available | TBSxx,34003,03,RA | 5000104243 |
International student version.
Instructions to access the software in pocket attached to inside of front cover.
Includes bibliographical references and index.