Habit : the 95% of behavior marketers ignore / Neale Martin.
By: Martin, Neale.
Publisher: Upper Saddle River, N.J. : FT Press, 2008Description: xvi, 191 p. ; 24 cm.ISBN: 0131357956 (hbk.); 9780131357952 (hbk.).Other title: Behavior marketers ignore.Subject(s): Consumer behavior | Habit
| Change (Psychology) | Marketing -- Psychological aspects | Marketing -- ManagementDDC classification: 658.8342
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 7 |
658.8342 MAR 2008 (Browse shelf) | 1 | Available | TBSxx,08010,03,GR | 5000106578 |
Includes index.