Essentials of marketing management [electronic resource] / Geoff Lancaster and Lester Massingham.
By: Lancaster, Geoffrey
.
Contributor(s): Massingham, Lester.
Publisher: New York : Routledge, 2011Description: 1 online resource (xxv, 521 p.) : ill.ISBN: 9780203847206 (ebk : PDF).Subject(s): Marketing -- ManagementGenre/Form: Electronic books.Additional physical formats: No title; No title; No title; No titleDDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; Also available in print edition.
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8 (Browse shelf) | e-book | SHTEx,70000,03,CL,PPT |
Includes bibliographical references and index.
Also available in print edition.
Mode of access: World Wide Web.