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To develop an affective franchise model for Old Town White Coffee to benchmark against the new franchisees / presented by Goh Mei Hui.

Publisher: [Kuala Lumpur], 2009Description: 65 [33] p. : ill. ; 30 cm.Subject(s): Universite De Toulouse Le Mirail. Taylor's College, School of Hospitality and Tourism | Dissertations, Academic -- Universite De Toulouse Le Mirail. -- Tourism Management (Hons) Hotel and Restaurant Management (PRO) -- 2009 | Dissertations, TCHTDDC classification: D679 Dissertation note: Dissertation (Bachelor of Hospitality and Tourism Management) - Universite De Toulouse Le Mirail, 2009.

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Dissertation	TU External Storage-Block E	D679 (Browse shelf)	Dissertation	1	Available	SHT,		1000524491	Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

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Previous	D642 Needs of consultancy service for effective tourism development in Guangzhou and perception of industry stakeholders /	D653 A conceptual tool to measure the success of tourist attractions :	D669 Event marketing how to successfully promote Honda Integra Cup Malaysia /	D679 To develop an affective franchise model for Old Town White Coffee to benchmark against the new franchisees /	D680 Factors leading to the success of independent restaurants :	D681 An exploratory study on college student's perception towards packaging elements and their purchase decision /	D682 Organizational citizenship of an employee and its impact on employee turnover at Kurumba Maldives /	Next

Dissertation (Bachelor of Hospitality and Tourism Management) - Universite De Toulouse Le Mirail, 2009.

Includes bibliographical references.

Taylor's Library