Normal view MARC view ISBD view

An exploratory study on college student's perception towards packaging elements and their purchase decision / presented by Thien Pooi Sun.

By: Thien, Pooi Sun.
Publisher: [Kuala Lumpur], 2009Description: 63 p. : ill. (some col.) ; 31 cm.Subject(s): Universite De Toulouse Le Mirail. Taylor's College, School of Hospitality and Tourism | Dissertations, Academic -- Universite De Toulouse Le Mirail. -- Tourism Management (Hons) Hotel and Restaurant Management (PRO) -- 2009 | Dissertations, TCHTDDC classification: D681 Dissertation note: Dissertation (Bachelor of Hospitality and Tourism Management) - Universite De Toulouse Le Mirail, 2009.