Marketing strategy / O.C. Ferrell, Michael D. Hartline.
By: Ferrell, O. C
.
Contributor(s): Hartline, Michael D.
Publisher: Mason, Ohio : South-Western/Cengage Learning, c2011Edition: 5th ed.Description: xxiii, 743 p. : ill. ; 26 cm.ISBN: 9780538467384 (pbk.); 053846738X (pbk.).Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1 |
658.802 FER 2011 (Browse shelf) | 1 | Available | TBSxx,44001,03,AD | 5000124627 |
Includes bibliographical references and indexes.