Experiential marketing [electronic resource] : a practical guide to interactive brand experiences / Shaz Smilansky.
By: Smilansky, Shaz.
Contributor(s): ebrary, Inc
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Publisher: London ; Philadelphia : Kogan Page, 2009Description: vi, 264 p. : ill. ; 25 cm.Subject(s): Branding (Marketing) | Target marketingGenre/Form: Electronic books.DDC classification: 658.8/27 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/27 (Browse shelf) | e-book | SHTEx,70000,03,GR,PPT |
Includes bibliographical references (p. [258]-259) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.