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Competitive marketing in tourism [videorecording]

Contributor(s): Baricevic, Thomas | Burns, Pru | Rutigliano, Katrina | Mattaliano, Adam | Video Education Australasia.
Publisher: Bendigo, Vic. : VEA, 2009Description: 1 videodisc (26 min.) : sd., col. ; 4 3/4 in.Subject(s): Tourism -- Marketing -- Victoria -- Alpine regionDDC classification: 338.479194
Production Credits: Director, Thomas Baricevic ; co-director, senior producer, Pru Burns ; writer, Kat Rutigliano.
Voiceover: Adam Mattaliano.Summary: A case study of Mt. Hotham resort in the Victorian Alps as an illustration of how branding and marketing influences the way people make tourism decisions
Item type Current location Call number Copy number Status Notes Date due Barcode
Media Resources Taylor's Library-TU
338.479194 COM 2009 (Browse shelf) 1 Available AVLSx,AVLSx,02,GR 1000525962

Director, Thomas Baricevic ; co-director, senior producer, Pru Burns ; writer, Kat Rutigliano.

Voiceover: Adam Mattaliano.

A case study of Mt. Hotham resort in the Victorian Alps as an illustration of how branding and marketing influences the way people make tourism decisions

DVD.