Services marketing : concepts, strategies and cases / K. Douglas Hoffman ... [et al.].
Contributor(s): Hoffman, K. Douglas
.
Publisher: South Melbourne, Vic. : Cengage Learning, 2010Edition: Asia-Pacific ed.Description: xx, 470 p. : ill. ; 26 cm.ISBN: 9780170135207 (pbk.).Subject(s): Service industries -- Marketing | Service industries -- Management | Customer services -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 7 |
658.8 SER 2010 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000115147 |
Includes bibliographical references and index.