Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.
By: Donaldson, Bill.
Contributor(s): O'Toole, Tom.Publisher: Chichester ; Hoboken, N.J. : John Wiley, c2007Edition: 2nd ed.Description: xiv, 269 p. : ill. ; 24 cm.ISBN: 9780470028803 (pbk.); 0470028807 (pbk.).Subject(s): Relationship marketing | Strategic alliances (Business) | Business networks | Industrial managementDDC classification: 658.812
|Item type||Current location||Call number||Copy number||Status||Notes||Date due||Barcode||Course reserves|
|Graduate Collection||Taylor's Library-TU||658.812 DON 2007 (Browse shelf)||1||Available||TBSxx,54001,03,RM|TBSxx,44003,03,RM||5000115467|
|Graduate Collection||Taylor's Library-TU||658.812 DON 2007 (Browse shelf)||1||Available||TBSxx,54001,03,RM|TBSxx,44003,03,RM||5000115400|
|Reserve Collection||Taylor's Library-TU||658.812 DON 2007 (Browse shelf)||1||Available||TBSxx,54001,03,RM|TBSxx,44003,03,RM||5000115561|
Includes bibliographical references (p. -262) and index.
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.