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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.

By: Donaldson, Bill, 1948-.
Contributor(s): O'Toole, Tom, 1966-.
Publisher: Chichester ; Hoboken, N.J. : John Wiley, c2007Edition: 2nd ed.Description: xiv, 269 p. : ill. ; 24 cm.ISBN: 9780470028803 (pbk.); 0470028807 (pbk.).Subject(s): Relationship marketing | Strategic alliances (Business) | Business networks | Industrial managementDDC classification: 658.812
Contents:
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
Item type Current location Call number Copy number Status Notes Date due Barcode Course reserves
Graduate Collection Taylor's Library-TU
658.812 DON 2007 (Browse shelf) 1 Available TBSxx,54001,03,RM|TBSxx,44003,03,RM 5000115467
Graduate Collection Taylor's Library-TU
658.812 DON 2007 (Browse shelf) 1 Available TBSxx,54001,03,RM|TBSxx,44003,03,RM 5000115400
Reserve Collection Taylor's Library-TU
658.812 DON 2007 (Browse shelf) 1 Available TBSxx,54001,03,RM|TBSxx,44003,03,RM 5000115561

Issues in Marketing (Seminar in Marketing)


Includes bibliographical references (p. [249]-262) and index.

Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.