Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.
By: Donaldson, Bill
.
Contributor(s): O'Toole, Tom.
Publisher: Chichester ; Hoboken, N.J. : John Wiley, c2007Edition: 2nd ed.Description: xiv, 269 p. : ill. ; 24 cm.ISBN: 9780470028803 (pbk.); 0470028807 (pbk.).Subject(s): Relationship marketing | Strategic alliances (Business) | Business networks | Industrial managementDDC classification: 658.812 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 3 |
658.812 DON 2007 (Browse shelf) | 1 | Available | TBSxx,54001,03,RM | TBSxx,44003,03,RM | SOMMx,44003,03,RM | 5000115467 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 3 |
658.812 DON 2007 (Browse shelf) | 1 | Available | TBSxx,54001,03,RM | TBSxx,44003,03,RM | SOMMx,44003,03,RM | 5000115400 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 3 |
658.812 DON 2007 (Browse shelf) | 1 | Available | TBSxx,54001,03,RM | TBSxx,44003,03,RM | SOMMx,44003,03,RM | 5000115561 |
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| 658.812 CUS 2011 Customer service basics | 658.812 CUS 2014 Customer service gone viral. | 658.812 DEL 2012 Delivering knock your socks off service / | 658.812 DON 2007 Strategic market relationships : | 658.812 DON 2007 Strategic market relationships : | 658.812 DON 2007 Strategic market relationships : | 658.812 EGA Relationship marketing : |
Includes bibliographical references (p. [249]-262) and index.
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.