Principles of services marketing / Adrian Palmer.
Publication details: Maidenhead : McGraw-Hill Education Higher Education, c2011.Edition: 6th edDescription: xvii, 525 p. : ill. ; 27 cmISBN:- 9780077129514 (pbk.)
- 0077129512 (pbk.)
- 658.802 PAL 2011
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 2 |
658.802 PAL 2011 (Browse shelf(Opens below)) | 1 | Available | TBSxx,54001,03,GR | 5000115005 |
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| 658.802 OTT 2011 The new rules of green marketing : | 658.802 PAL How to develop a strategic marketing plan : | 658.802 PAL How to develop a strategic marketing plan : | 658.802 PAL 2011 Principles of services marketing / | 658.802 PAL 2011 Principles of services marketing / | 658.802 PAL 2011 Principles of services marketing / | 658.802 PAL 2011 Principles of services marketing / |
Previous ed.: 2008
Includes bibliographical references and index.