Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
By: Lamb, Charles W
.
Contributor(s): Hair, Joseph F., Jr | McDaniel, Carl, Jr.
Publisher: Mason, Ohio : South-Western/Cengage Learning, c2011Edition: 11th ed.Description: xxv, 777 p. : col. ill. ; 29 cm.ISBN: 9781439039427 (hbk.); 1439039429 (hbk.).Subject(s): Marketing -- Management | MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 6 |
658.8 LAM 2011 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000114394 |
Includes bibliographical references (p. 740-756) and index.