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Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.

By: Lamb, Charles W.
Contributor(s): Hair, Joseph F | McDaniel, Carl D.
Publisher: Mason, OH : South-Western/Cengage Learning [2012]Copyright date: ©2012Edition: Seventh edition.Description: xxiii, 648 pages : colour illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780538478342 (paperback); 0538478349 (paperback).Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
Item type Current location Call number Copy number Status Notes Date due Barcode Course reserves
Main Collection Taylor's Library-TU
658.8 LAM 2012 (Browse shelf) 1 Available SHTEx,70002,03,GR 5000118704
Reserve Collection Taylor's Library-TU
658.8 LAM 2012 (Browse shelf) 1 Available SHTEx,70002,03,GR 5000116465

Introduction to Marketing


Previous ed.: 2009.

Includes bibliographical references and indexes.