Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
By: Lamb, Charles W.
Contributor(s): Hair, Joseph F., Jr | McDaniel, Carl, Jr.
Publisher: Mason, OH : South-Western/Cengage Learning [2012]Copyright date: ©2012Edition: Seventh edition.Description: xxiii, 648 pages : colour illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780538478342 (paperback); 0538478349 (paperback).Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 658.8 LAM 2012 (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000118704 | |
Main Collection | Taylor's Library-TU | 658.8 LAM 2012 (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000116465 |
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Previous ed.: 2009.
Includes bibliographical references and indexes.