Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip
.
Contributor(s): Armstrong, Gary (Gary M.).
Publisher: Boston, MA : Pearson Prentice Hall, [2012]Copyright date: ©2012Edition: Fourteenth edition.Description: xxiv, 613, [97] pages : colour illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780132167123 (hardback).Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 4 |
658.8 KOT 2012 (Browse shelf) | 1 | Available | SOMAC,09030,03,AD | 5000122685 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 4 |
658.8 KOT 2012 (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | 5000121410 |
Includes bibliographical references and index.