Tourist satisfaction in cultural and heritage site [electronic resource] : a case study in Lijiang, China / Li Ning.
By: Li, Ning.
Contributor(s): Mura, Paolo, Dr | Université de Toulouse-Le Mirail
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Publisher: 2011Description: 1 CD-ROM ; 4 3/4 in.Subject(s): Taylor's University (Subang Jaya, Selangor, Malaysia) -- Dissertations | Heritage tourism -- China -- Lijian (Extinct city) | Tourism -- China -- Lijian (Extinct city)DDC classification: 338.479151 Dissertation note: Thesis (Professional Master in International Hospitality and Tourism Management)--Taylor's Graduate School of Hospitality and Tourism, Taylor's University, 2011. Summary: Cultural & heritage tourism is one of the fastest growing sections of the tourism industry, the trend of cultural and heritage tourists is increasing year by year. As one of the most famous cultural and heritage destination in China, Lijiang has been undertaken the rapid development for almost fifteen years; however some problems appeared gradually in recent years, such as the drop of tourists' growing rate and destination over-commodification. In order to achieve the tourists' satisfaction and rejuvenate Lijiang tourism, this study attempts to determine the relationship between cultural and tourism destination attributes and tourists' overall satisfaction; and in order to enhance the tourists' loyalty, this study also attempts to investigate the relationship between tourists' overall satisfaction and revisit intention.
| Item type | Current location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Media Resources | Taylor's Library-TU | 338.479151 LIN 2011 (Browse shelf) | CD-ROM (Dissertation) | 1 | Available | SHTEx,70005,02,GR | 1000534916 |
This dissertation is submitted in partial fulfilment of the requirements of the Université de Toulouse II -Le Mirail for the award of Professional Master in International Hospitality and Tourism Management.
Main supervisor: Dr. Mura Paolo.
Thesis (Professional Master in International Hospitality and Tourism Management)--Taylor's Graduate School of Hospitality and Tourism, Taylor's University, 2011.
Cultural & heritage tourism is one of the fastest growing sections of the tourism industry, the trend of cultural and heritage tourists is increasing year by year. As one of the most famous cultural and heritage destination in China, Lijiang has been undertaken the rapid development for almost fifteen years; however some problems appeared gradually in recent years, such as the drop of tourists' growing rate and destination over-commodification. In order to achieve the tourists' satisfaction and rejuvenate Lijiang tourism, this study attempts to determine the relationship between cultural and tourism destination attributes and tourists' overall satisfaction; and in order to enhance the tourists' loyalty, this study also attempts to investigate the relationship between tourists' overall satisfaction and revisit intention.