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Marketing in the age of Google : a non-technical guide to search engine strategy / Vanessa Fox.

By: Fox, Vanessa, 1972-.
Publisher: Hoboken, N.J. : John Wiley, c2010Description: xiv, 242 p : ill ; 24 cm.ISBN: 9780470537190 (hbk.).Subject(s): Internet marketing | Internet searching | Web search enginesDDC classification: 658.872
Contents:
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 4

 658.872 FOX 2010 (Browse shelf) 1 Available TBSxx,08010,03,GR 5000115139

Includes bibliographical references and index.

How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.