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Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.

By: Wimmer, Roger D.
Contributor(s): Dominick, Joseph R.
Series: Wadsworth series in mass communication and journalism: Publisher: Boston, Mass. : Wadsworth/Cengage Learning, c2011Edition: 9th ed.Description: xii, 464 p. : ill. ; 24 cm.ISBN: 9781439082744 (pbk.); 143908274X (pbk.).Subject(s): Mass media -- ResearchDDC classification: 302.23072
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
302.23072 WIM 2011 (Browse shelf) 1 Available SOMAC,09030,03,RM 5000118073

Includes bibliographical references and indexes.