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Persuasion, social influence, and compliance gaining / Robert H. Gass, John S. Seiter.

By: Gass, Robert H.
Contributor(s): Seiter, John S.
Publisher: Boston : Allyn & Bacon, c2011Edition: 4th ed.Description: xiv, 370 p. : ill. ; 23 cm.ISBN: 9780205698189 (pbk.); 0205698182 (pbk.).Subject(s): Persuasion (Psychology) | Influence (Psychology) | Manipulative behaviorDDC classification: 303.342
Contents:
Why study persuasion? -- What constitutes persuasion? -- Attitudes and consistency -- Credibility -- Communicator characteristics and persuadability -- Conformity and influence in groups -- Language and persuasion -- Nonverbal influence -- Structuring and ordering persuasive messages -- Sequential persuasion -- Compliance gaining -- Deception -- Motivational appeals -- Visual persuasion -- Esoteric forms of persuasion -- The ethics of persuasion.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 6, BayNo 6

 303.342 GAS 2011 (Browse shelf) 1 Available SOMAC,09030,03,GR 5000115427

Includes bibliographical references and index.

Why study persuasion? -- What constitutes persuasion? -- Attitudes and consistency -- Credibility -- Communicator characteristics and persuadability -- Conformity and influence in groups -- Language and persuasion -- Nonverbal influence -- Structuring and ordering persuasive messages -- Sequential persuasion -- Compliance gaining -- Deception -- Motivational appeals -- Visual persuasion -- Esoteric forms of persuasion -- The ethics of persuasion.