Marketing management : text and cases / K.S. Chandrasekar.
By: Chandrasekar, S. K.
Publisher: New Delhi : Tata McGraw-Hill, 2010Description: xviii, 538 p. : ill. ; 26 cm.ISBN: 9780071067737 (pbk.); 0071067736 (pbk.).Subject(s): Marketing -- Management
| Marketing -- Management -- Case studiesDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8 CHA 2010 (Browse shelf) | 1 | Available | SHTEx,70005,03,GR|SOCxx,37003,03,AD|SOCxx,91605,03,AD | 5000118632 |
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| 658.8 CAP 2015 Capon's marketing principles / | 658.8 CAS 2012 Cases in marketing management / | 658.8 CAT Get more referrals now! / | 658.8 CHA 2010 Marketing management : | 658.8 CHE Key marketing skills : | 658.8 CHE Key marketing skills : | 658.8 CHI Strategic business marketing / |
Includes bibliographical references and index.