Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
By: Walker, Orville C
.
Contributor(s): Mullins, John W. (John Walker).
Publisher: New York : McGraw-Hill/Irwin, c2011Edition: 7th ed.Description: xv, 352 p. : ill. ; 26 cm.ISBN: 9780073381152 (pbk.); 0073381152 (pbk.).Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 7 |
658.8 WAL 2011 (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000117592 |
Includes bibliographical references and indexes.