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Marketing / Dhruv Grewal, Michael Levy.

By: Grewal, Dhruv.
Contributor(s): Levy, Michael, 1950-.
Publisher: New York : McGraw Hill/Irwin, [2011]Copyright date: ©2011Edition: 2nd edition.Description: x, 422 pages, 36 variously numbered pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780077386436 (paperback : part of); 0077386434 (paperback : part of); 9780073404875 (paperback); 007340487X (paperback ).Other title: M : Marketing.Subject(s): MarketingDDC classification: 658.8
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.8 GRE 2011 (Browse shelf) 1 Available SCAFS,70006,03,RA 5000117249
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658.8 GOR Relationship marketing : 658.8 GOR 2012 The product manager's handbook / 658.8 GOU 2004 Strategic service management : 658.8 GRE 2011 Marketing / 658.8 GRE 2012 Marketing / 658.8 GRE 2014 Marketing / 658.8 GRE 2014 Marketing /

Includes Internet access.

Includes bibliographical references and indexes.