Services marketing : concepts & practices / Ramneek Kapoor, Justin Paul, Biplab Halder.
By: Kapoor, Ramneek
.
Contributor(s): Paul, Justin | Halder, Biplab.
Publisher: New Delhi : Tata McGraw Hill Education Private Limited, c2011Description: xxi, 432 p. : ill. ; 24 cm.ISBN: 9780070700697 (pbk.); 0070700699 (pbk.).Subject(s): Service industries -- Marketing -- TextbooksDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 4 |
658.8 KAP 2011 (Browse shelf) | 1 | Available | SHTEx,70004,03,GR | 5000117753 |
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| 658.8 JOU Journal of marketing. | 658.8 JOU Journal of marketing. | 658.8 JOU Journal of marketing. | 658.8 KAP 2011 Services marketing : | 658.8 KAP 2012 The luxury strategy : | 658.8 KEL 2010 Kellogg on marketing / | 658.8 KEN 2012 No B.S. grassroots marketing : |
Includes bibliographical references and index.