Services marketing : text & cases / Rajendra Nargundka.
By: Nargundkar, Rajendra
.
Publisher: New Delhi : Tata McGraw Hill Education Private Limited, c2010Edition: 3rd ed.Description: xix, 469 p., [10] p. of plates : ill. (some col.) ; 25 cm.ISBN: 9780070682122 (pbk.); 0070682127 (pbk.).Subject(s): Service industries -- India -- Marketing | Service industries -- India -- Marketing -- Case studiesDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 6 |
658.8 NAR 2010 (Browse shelf) | 1 | Available | SHTEx,70002,03,CL | 5000117738 |
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| 658.8 MOR 2012 Kiss, bow, or shake hands : | 658.8 MOR 2012 Kiss, bow, or shake hands : | 658.8 MRO The formula for successful marketing : | 658.8 NAR 2010 Services marketing : | 658.8 NEW Sales strategies : | 658.8 NEW The New York Times guide to marketing / | 658.8 NEW 2001 The New York Times guide to marketing / |
First published: 2010.
Includes bibliographical references (p. [460]-461)and index.