The media of mass communication / John Vivian.
By: Vivian, John
.
Publisher: Boston, MA : Pearson/Allyn & Bacon, c2011Edition: 10th ed.Description: xxiv, 480 p. : ill. (chiefly col.), col. map ; 28 cm.ISBN: 9780205693054 (pbk.); 0205693059 (pbk.).Subject(s): Mass mediaDDC classification: 302.23
Contents:
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 302.23 VIV 2011 (Browse shelf) | 1 | Available | SOMAC,09050,03,RA|SLASx,05000,03,RM|SLASx,80000,03,RM | 5000116616 |
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| 302.23 VIV 2002 The media of mass communication / | 302.23 VIV 2002 The media of mass communication / | 302.23 VIV 2002 The media of mass communication / | 302.23 VIV 2011 The media of mass communication / | 302.23 VIV 2013 The media of mass communication / | 302.23 VIV 2013 The media of mass communication / | 302.23 VIV 2017 The media of mass communication / |
Includes bibliographical references and index.
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.