Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip
.
Contributor(s): Armstrong, Gary (Gary M.).
Publisher: Boston, MA : Pearson Prentice Hall, 2012Edition: 14th edition.Description: 637, [98] pages : colour illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273752431 (paperback : global edition); 027375243X (paperback : global edition).Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8 KOT 2012 (Browse shelf) | 1 | Available | TDSxx,29003,03,RM | 5000117574 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 4 |
658.8 KOT 2012 (Browse shelf) | 1 | Available | TDSxx,29001,03,AD | SODSx,29001,03,AD | 5000117606 |
Includes bibliographical references and index.