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Eventful cities [electronic resource] : cultural management and urban revitalisation / Greg Richards, Robert Palmer.

By: Richards, Greg.
Contributor(s): Palmer, Robert | ScienceDirect (Online service).
Publisher: Oxford : Butterworth-Heinemann, 2010Description: p. cm.ISBN: 9780750669870; 075066987X.Subject(s): Special events -- Europe -- Management -- Case studies | Urban renewal -- Europe -- Case studies | Tourism -- Europe -- Management -- Case studies | Urban economics | Special events -- Management | Tourism -- ManagementGenre/Form: Electronic books.Additional physical formats: No titleDDC classification: 307.76 Online resources: An electronic book accessible through the World Wide Web; click for information
Contents:
Chapter 1: Why cities need to be eventful; Chapter 2: Creating events -- from concept into practice; Chapter 3: Event vision and programming; Chapter 4: Leadership, governance and stakeholders; Chapter 5: Managing and organizing the eventful city; Chapter 6: Finance and funding for event programmes; Chapter 7: Marketing, communications and the role of the media; Chapter 8: Audiences and publics of the eventful city; Chapter 9: Event programme outcomes and impacts; Chapter 10: Event programme sustainability; Chapter 11: Critical reflections: Keys to success; Chapter 12: The future of the eventful city: Global trends and new models of eventfulness.
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Main Collection Taylor's Library - Perpetual(TU)
307.76 (Browse shelf) e-book SHTEx,70004,03,CL,PPT

Chapter 1: Why cities need to be eventful; Chapter 2: Creating events -- from concept into practice; Chapter 3: Event vision and programming; Chapter 4: Leadership, governance and stakeholders; Chapter 5: Managing and organizing the eventful city; Chapter 6: Finance and funding for event programmes; Chapter 7: Marketing, communications and the role of the media; Chapter 8: Audiences and publics of the eventful city; Chapter 9: Event programme outcomes and impacts; Chapter 10: Event programme sustainability; Chapter 11: Critical reflections: Keys to success; Chapter 12: The future of the eventful city: Global trends and new models of eventfulness.

Electronic reproduction. Amsterdam : Elsevier Science & Technology, 2010. Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on June 18, 2010). Access may be restricted to users at subscribing institutions.