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Film marketing [electronic resource] / Finola Kerrigan.

By: Kerrigan, Finola.
Contributor(s): ScienceDirect (Online service).
Publisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2010Edition: 1st ed.Description: x, 265 p. ; 25 cm.ISBN: 9780750686839; 0750686839.Subject(s): Motion pictures -- MarketingGenre/Form: Electronic books.Additional physical formats: No titleDDC classification: 384.80688 Online resources: An electronic book accessible through the World Wide Web; click for information
Contents:
Chapter One: Introduction; Chapter Two: The Origins and Development of the Film Industry; Chapter Three: The development of film marketing practices; Chapter Four: Structural considerations and film marketing; Chapter Five: The film marketing mix; Chapter Six: Consumer selection of films. ; Chapter Seven: Film marketing materials; Chapter Eight: The film marketing calendar; Chapter Nine: Social marketing, equality and diversity: The role of film marketing; Chapter Ten: The impact of technology on film marketing practices; Chapter Eleven: Case studies; Chapter Twelve: Conclusions and recommendations.
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Main Collection Taylor's Library - Perpetual(TU)
384.80688 (Browse shelf) e-book SHTEx,70005,03,CL,PPT
Browsing Taylor's Library-TU Shelves Close shelf browser
384.6 BAR Keep them calling! : 384.806573 PRI 2009 The Pixar touch : 384.806579494 STE Disney war : 384.80688 Film marketing 384.8094 CIN 2012 Cinema, audiences and modernity : 384.80954 ATH 2010 The multiplex in India : 384.80955 ZEY 2010 The politics of Iranian cinema :

Includes bibliographical references and indexes.

Chapter One: Introduction; Chapter Two: The Origins and Development of the Film Industry; Chapter Three: The development of film marketing practices; Chapter Four: Structural considerations and film marketing; Chapter Five: The film marketing mix; Chapter Six: Consumer selection of films. ; Chapter Seven: Film marketing materials; Chapter Eight: The film marketing calendar; Chapter Nine: Social marketing, equality and diversity: The role of film marketing; Chapter Ten: The impact of technology on film marketing practices; Chapter Eleven: Case studies; Chapter Twelve: Conclusions and recommendations.

Electronic reproduction. Amsterdam : Elsevier Science & Technology, 2010. Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on Apr. 28, 2010). Access may be restricted to users at subscribing institutions.