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Understanding the global spa industry [electronic resource] : spa management / [edited by] Marc Cohen and Gerard Bodeker.

Contributor(s): Bodeker, Gerard | Cohen, Marc, 1964- | ScienceDirect (Online service).
Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008Edition: 1st ed.Description: xxvi, 466 p. : ill. ; 24 cm.ISBN: 9780750684644; 075068464X.Subject(s): Health resorts | Health resorts -- ManagementGenre/Form: Electronic books.Additional physical formats: No titleDDC classification: 338.47613122 Online resources: An electronic book accessible through the World Wide Web; click for information
Contents:
Introduction; The scope of the spa industry: historical and cultural antecedents: Spa philosophy and cultural influences; Towards a taxonomy of spas; Social trends and market size:Global wellness movement and spa utilisation trends; Social trends; Growth and turnover in the spa industry; Economic and business perspectives: Spa development and management; Economic modelling; Human resource development; Signature service; Intellecutal proerty protection; Industry sectors: Spas and the hospitality industry; Spas and the healthcare industry; Other business models of spas; Professionalism and education: Training and education; Standards of practice and training; Research base; Communication; Ethics and social responsibility; Marketing and selling the brand: Branding, concept development and retailing; the concepts of signature treatments/products; beauty and skin care; Spa lifestyle products; Spa cuisine; Future trends; Index.
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
338.47613122 (Browse shelf) e-book SHTEx,70005,03,CL,PPT

Includes bibliographical references and index.

Introduction; The scope of the spa industry: historical and cultural antecedents: Spa philosophy and cultural influences; Towards a taxonomy of spas; Social trends and market size:Global wellness movement and spa utilisation trends; Social trends; Growth and turnover in the spa industry; Economic and business perspectives: Spa development and management; Economic modelling; Human resource development; Signature service; Intellecutal proerty protection; Industry sectors: Spas and the hospitality industry; Spas and the healthcare industry; Other business models of spas; Professionalism and education: Training and education; Standards of practice and training; Research base; Communication; Ethics and social responsibility; Marketing and selling the brand: Branding, concept development and retailing; the concepts of signature treatments/products; beauty and skin care; Spa lifestyle products; Spa cuisine; Future trends; Index.

Electronic reproduction. Amsterdam : Elsevier Science & Technology, 2009. Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on Dec. 3, 2009). Access may be restricted to users at subscribing institutions.