Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.
By: Gilmore, James H
.
Contributor(s): Pine, B. Joseph.
Publisher: Boston, Mass. : Harvard Business School Press, c2007Description: xiii, 299 p. : ill. ; 25 cm.ISBN: 9781591391456 (hbk.); 1591391458 (hbk.).Subject(s): Product management | Consumer behavior | Consumers' preferencesDDC classification: 658.8343
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8 |
658.8343 GIL 2007 (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000119329 |
Includes bibliographical references (p. [253]-281) and index.