Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold.
By: Arens, William F
.
Contributor(s): Schaefer, David H | Weigold, Michael F.
Publisher: Boston, MA : McGraw-Hill/Irwin, c2009Edition: 2nd ed.Description: xxiv, 558 p. : col. ill. ; 28 cm.ISBN: 9780073380971 (pbk.); 0073380970 (pbk.).Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 5 |
659.1 ARE 2009 (Browse shelf) | 1 | Available | SOMAC,37000,03,RM|SOMAC,37001,03,AD | 5000119377 |
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| 659.1 ARE Contemporary advertising / | 659.1 ARE Contemporary advertising / | 659.1 ARE Contemporary advertising / | 659.1 ARE 2009 Essentials of contemporary advertising / | 659.1 ARE 2011 Contemporary advertising and integrated marketing communications / | 659.1 ARE 2011 Contemporary advertising and integrated marketing communications / | 659.1 ARE 2012 Advertising / |
Includes bibliographical references (p. 511-523) and indexes.