Global business strategy : Asian perspective / Hwy-Chang Moon.
By: Mun, Hwi-chʻang
.
Publisher: Singapore ; Hackensack, NJ : World Scientific, c2010Description: x, 336 p. : ill. ; 24 cm.ISBN: 9789814273190 (hbk.); 9814273198 (hbk.).Subject(s): International business enterprises -- Asia | International business enterprises -- Management | Business planning -- AsiaDDC classification: 658.4012 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 25 , Side 1, TierNo 4, BayNo 8 |
658.4012 MUN 2010 (Browse shelf) | 1 | Available | TBSxx,34001,03,CL | 5000116785 |
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| 658.4012 MOR 2007 Executing your strategy : | 658.4012 MOU Purpose : | 658.4012 MOU Business strategy in a semiglobal economy / | 658.4012 MUN 2010 Global business strategy : | 658.4012 NAV The well-timed strategy : | 658.4012 NOR Designing interactive strategy : | 658.4012 NOR Designing interactive strategy : |
Includes bibliographical references and index.
The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.