Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard.
By: Blanchard, Olivier.
Publisher: Indianapolis, Ind. : Que, 2011Description: xvi, 292 p. : ill. ; 23 cm.ISBN: 9780789747419 (pbk.); 0789747413 (pbk.).Other title: Social media return on investment.Subject(s): Social media -- Economic aspects
| Internet marketingDDC classification: 658.872
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