The eBay marketing bible : everything you need to know to reach more customers and maximize your profits / Cliff Ennico and Cindy Shebley.
By: Ennico, Clifford R
.
Contributor(s): Shebley, Cindy.
Publisher: New York : American Management Association , c2009Description: xii, 308 p. : ill. ; 24 cm.ISBN: 9780814414408 (pbk.); 0814414400 (pbk.).Subject(s): eBay (Firm) | Internet marketing | Internet auctionsDDC classification: 658.87
Contents:
Developing a marketing strategy for your online business -- Building a market-friendly eBay presence -- Using eBay to market your products -- Online marketing strategies and tolls -- Offline marketing strategies and tools -- Developing an e-commerce empire -- Appendix A. Marketing resources for eBay sellers.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 2, TierNo 3, BayNo 1 |
658.87 ENN 2009 (Browse shelf) | 1 | Available | TBSxx,28000,03,CL | 5000120026 |
Includes bibliographical references (p. 293-296) and index.
Developing a marketing strategy for your online business -- Building a market-friendly eBay presence -- Using eBay to market your products -- Online marketing strategies and tolls -- Offline marketing strategies and tools -- Developing an e-commerce empire -- Appendix A. Marketing resources for eBay sellers.