Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models / G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller.
By: Maddock, G. Michael
.
Contributor(s): Uriarte, Luisa C | Flaim, Javier | Miller, Brett S.
Publisher: Hoboken, N.J. : John Wiley, c2011Description: xii, 218 p. : ill. ; 23 cm.ISBN: 9780470643594 (hbk.).Subject(s): Technological innovations | New products | Creative ability in businessDDC classification: 658.575
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 1, TierNo 5, BayNo 8 |
658.575 MAD 2011 (Browse shelf) | 1 | Available | TBSxx,44001,02,AD | 5000124974 |
Includes index.