The economics and financing of media companies / Robert G. Picard.
By: Picard, Robert G.
Publisher: New York : Fordham University Press, 2011Edition: 2nd ed.Description: ix, 274 p. : ill. ; 24 cm.ISBN: 9780823232567 (hbk.); 9780823232574 (pbk.).Subject(s): Mass media -- Economic aspects | Mass media -- FinanceDDC classification: 338.4730223Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 3, Shelf 6 , Side 2, TierNo 4, BayNo 2 |
338.4730223 PIC 2011 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000127038 |
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338.4730223 ALB 2017 The media economy / | 338.4730223 BAG The new media monopoly / | 338.4730223 MED 2015 Media economics : | 338.4730223 PIC 2011 The economics and financing of media companies / | 338.4730223 TUN Media monoliths : | 338.4730223 TUN Media monoliths : | 338.473621 Health and wellness tourism |
Includes bibliographical references and index.
Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.