Understanding sponsored search : core elements of keyword advertising / Jim Jansen.
By: Jansen, Bernard J
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Publisher: Cambridge : Cambridge University Press, c2011Description: xix, 277 p. : ill. 24 cm.ISBN: 9781107011977 (hbk.); 1107011973 (hbk.); 9781107628366 (pbk.); 1107628369 (pbk.).Subject(s): Internet advertising | Internet searching | Keyword searching | Search engines | Branding (Marketing) | Consumer behaviorDDC classification: 659.144
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.144 JAN 2011 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000120680 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 659.144 DAV 2010 Google advertising tools / | 659.144 HAR 2017 Creative direction in a digital world : | 659.144 HAR 2017 Creative direction in a digital world : | 659.144 JAN 2011 Understanding sponsored search : | 659.144 LEE 2009 The truth about search engine advertising / | 659.144 MAC 2010 Digital advertising / | 659.144 MAC 2011 The mood of information : |
Includes bibliographical references and index.