Digital advertising / Andrew McStay.
By: McStay, Andrew
.
Publisher: Basingstoke : Palgrave Macmillan, 2010Description: viii, 274 p. : ill. ; 24 cm.ISBN: 9780230222403 (hbk.); 0230222404 (hbk.); 9780230222410 (pbk.); 0230222412 (pbk.).Subject(s): Advertising media planning | Advertising | Digital mediaDDC classification: 659.144
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 2, BayNo 1 |
659.144 MAC 2010 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000121239 |
Includes bibliographical references and index.