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Consumer-citizens of China [electronic resource] : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong.

By: Tian, Kelly.
Contributor(s): Dong, Lily.
Series: Routledge contemporary China series: 60.Publisher: Abingdon, Oxon ; New York : Routledge, 2011Description: 1 online resource (xix, 147 p.).ISBN: 9780203840115 (ebk : PDF).Subject(s): Consumers -- China -- Psychology | Brand choice -- China -- Psychological aspects | Nationalism -- China | China -- Civilization -- Foreign influencesGenre/Form: Electronic books.Additional physical formats: No title; No titleDDC classification: 306.30951 Online resources: An electronic book accessible through the World Wide Web; Also available in print edition.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
306.30951 (Browse shelf) 1 e-book SLASx,05000,03,CL,PPT

Includes bibliographical references and index.

Also available in print edition.

Mode of access: World Wide Web.