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Behavioral finance [electronic resource] : investors, corporations, and markets / editors, H. Kent Baker, John R. Nofsinger.

Contributor(s): Baker, H. Kent (Harold Kent), 1944- | Nofsinger, John R.
Series: Robert W. Kolb series in finance: Publisher: Hoboken, N.J. : Wiley, c2010Description: 1 online resource (ix, 757 p.) : ill.ISBN: 9780470769669 (ebk.); 0470769661 (ebk.).Subject(s): Investments -- Psychological aspects | Investments -- Decision making | Finance -- Psychological aspectsGenre/Form: Electronic books.Additional physical formats: Print version:: Behavioral finance.DDC classification: 336.201/9 Online resources: An electronic book accessible through the World Wide Web;
Contents:
Behavioral finance : an overview / Kent H. Baker, John R. Nofsinger -- Traditional versus behavioral finance / Robert J. Bloomfield -- Behavioral finance : application and pedagogy in business education and training / Rassoul Yazdipour, James A. Howard -- Heuristics (rules of thumb) / Hugh Schwartz -- Neuroeconomics and neurofinance / Richard L. Peterson -- Emotional finance / Richard J. Taffler, David A. Tuckett -- Experimental finance / Robert J. Bloomfield, Alyssa Anderson -- The psychology of risk and uncertainty / Victor Ricciardi.
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
336.201/9 (Browse shelf) e-book UNISA,19002,03,CL,PPT

Includes bibliographical references and index.

Behavioral finance : an overview / Kent H. Baker, John R. Nofsinger -- Traditional versus behavioral finance / Robert J. Bloomfield -- Behavioral finance : application and pedagogy in business education and training / Rassoul Yazdipour, James A. Howard -- Heuristics (rules of thumb) / Hugh Schwartz -- Neuroeconomics and neurofinance / Richard L. Peterson -- Emotional finance / Richard J. Taffler, David A. Tuckett -- Experimental finance / Robert J. Bloomfield, Alyssa Anderson -- The psychology of risk and uncertainty / Victor Ricciardi.

Description based on print version record.