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Marketing in the age of Google [electronic resource] : your online strategy is your business strategy / Vanessa Fox.

By: Fox, Vanessa, 1972-.
Publisher: Hoboken, N.J. : John Wiley, c2010Description: 1 online resource (xiv, 242 p.) : ill.ISBN: 9780470622599 (ebk.); 0470622598 (ebk.).Subject(s): Internet marketing | Internet searching | Web search enginesGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing in the age of Google.DDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web;
Contents:
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.8/72 (Browse shelf) e-book TBSxx,34003,03,CL,PPT

Includes bibliographical references and index.

How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.

Description based on print version record.