Taylor's Library

Normal view MARC view ISBD view

Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne.

By: Sterne, Jim, 1955-.
Series: New rules of social media series: Publisher: Hoboken, N.J. : John Wiley, c2010Description: 1 online resource (xxxi, 240 p.) : ill.ISBN: 9780470622568 (ebk.); 0470622563 (ebk.).Subject(s): Internet marketing | Social media -- Economic aspects | Marketing research | Online social networks -- Economic aspectsGenre/Form: Electronic books.Additional physical formats: Print version:: Social media metrics.DDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web;
Contents:
Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future.
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.8/72 (Browse shelf) e-book TBSxx,34003,03,CL,PPT

Includes bibliographical references and index.

Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future.

Description based on print version record.