Big brand theory / [chief editor, Wang Shaoqiang]
Contributor(s): Wang, Shaoqiang
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Publisher: Singapore : Page One, 2011Description: 255 p. : col. ill. ; 28 cm.ISBN: 9812459995 (hbk.); 9789812459992 (hbk.).Subject(s): Brand name products | Branding (Marketing) | Corporate image -- Design | Trademarks -- DesignDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4 |
658.827 BIG 2011 (Browse shelf) | 1 | Available | TDSxx,29005,03,GR | SABDx,29005,03,GR | 5000130622 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4 |
658.827 BIG 2011 (Browse shelf) | 1 | Available | TDSxx,29005,03,GR | SABDx,29005,03,GR | 5000129702 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.827 BER 2010 The vibe : | 658.827 BER 2011 How cool brands stay hot : | 658.827 BEY Beyond branding / | 658.827 BIG 2011 Big brand theory / | 658.827 BIG 2011 Big brand theory / | 658.827 BRA Brand marketing | 658.827 BRA Brand culture / |
Includes index.