Business analytics for sales and marketing managers : how to compete in the information age / Gert H.N. Laursen.
By: Laursen, Gert H. N
.
Series: Wiley and SAS business series: Publisher: Hoboken, N.J. : Wiley, c2011Description: xiii, 242 p. : ill. ; 24 cm.ISBN: 9780470912867 (hbk.); 0470912863 (hbk.).Subject(s): Consumers' preferences -- Research | Consumers -- ResearchDDC classification: 658.834
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 7 |
658.834 LAU 2011 (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000128480 |
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| 658.834 JOU Journal of Consumer Research : | 658.834 KIL Can't buy my love : | 658.834 KIL 1999 Can't buy my love : | 658.834 LAU 2011 Business analytics for sales and marketing managers : | 658.834 LIN Buy.ology : | 658.834 LIN 2008 Buy.ology | 658.834 LIN 2011 Brandwashed |
Includes bibliographical references and index.