Campaigning in the twenty-first century : a whole new ballgame? / Dennis W. Johnson.
By: Johnson, Dennis W
.
Publisher: New York ; London : Routledge, c2011Description: xi, 137 p. ; 24 cm.ISBN: 9780415800372 (hbk.); 0415800382 (hbk.); 9780415800389 (pbk.).Subject(s): Political campaigns -- United States | Campaign management -- United States | United States -- Politics and government -- 21st centuryDDC classification: 324.70973
Contents:
The modern campaign -- Communicating with voters : the new media -- Communicating with voters : the old media -- Fundraising -- Independent voices -- Taking the pulse of the electorate -- Voter identification, contact, and mobilization -- Campaigning in the next decade.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 5 , Side 1, TierNo 2, BayNo 4 |
324.70973 JOH 2011 (Browse shelf) | 1 | Available | SOMAC,09030,02,GR | 5000131265 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 324.70973 Campaigning in the twenty-first century | 324.70973 ABR 2010 Campaigning to the new American electorate : | 324.70973 JAM 1996 Packaging the presidency : | 324.70973 JOH 2011 Campaigning in the twenty-first century : | 324.70973 POL 2010 Political campaigns / | 324.7209595 TIP Tipping points : | 324.73 GRO 2010 When politicians attack : |
Includes bibliographical references (p. [129]-132) and index.
The modern campaign -- Communicating with voters : the new media -- Communicating with voters : the old media -- Fundraising -- Independent voices -- Taking the pulse of the electorate -- Voter identification, contact, and mobilization -- Campaigning in the next decade.