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Market-based management : strategies for growing customer value and profitability / Roger J. Best.

By: Publication details: Boston, MA : Pearson, c2013.Edition: 6th edDescription: xxiv, 552 p. : ill. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780130387752 (pbk.)
  • 0130387754 (pbk.)
  • 9780132848169 (pbk. : int. ed.)
Subject(s): DDC classification:
  • 658.8 BES 2013
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 2

658.8 BES 2013 (Browse shelf(Opens below)) 1 Available TBSxx,34003,03,RM | TBSxx,08010,03,GR | TBSxx,34007,03,RM | SOMMx,44003,03,RA | SOMMx,13607,03,RM 5000140208
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 2

658.8 BES 2013 (Browse shelf(Opens below)) 1 Available TBSxx,34003,03,RM | TBSxx,08010,03,GR | TBSxx,34007,03,RM | SOMMx,44003,03,RA | SOMMx,13607,03,RM 5000140205
Reserve Collection Taylor's Library-TU

Floor 2, Shelf 2 , Side 1, TierNo 5, BayNo 3

658.8 BES 2013 (Browse shelf(Opens below)) 1 Available TBSxx,34003,03,RM | TBSxx,08010,03,GR | TBSxx,34007,03,RM | SOMMx,44003,03,RA | SOMMx,13607,03,RM 5000140203

Marketing Analysis and Decision Making

Main Collection Taylor's Library-TU 658.8 BES 2013 (Browse shelf(Opens below)) 1 Available TBSxx,08010,03,GR | TBSxx,34003,03,RM | TBSxx,34007,03,RM | SOMMx,44003,03,RA | SOMMx,13607,03,RM 5000133927

Includes bibliographical references and index.