Advertising research : theory and practice / Joel J. Davis.
By: Davis, Joel
.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2012Edition: 2nd ed.Description: xxviii, 675 p. : ill. ; 24 cm.ISBN: 9780132128322 (hbk.).Subject(s): Advertising -- ResearchDDC classification: 659.1072
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 8 |
659.1072 DAV 2012 (Browse shelf) | 1 | Available | TBSxx,08010,03,GR | 5000132035 |
Includes bibliographical references and index.