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Strategic hospitality leadership [electronic resource] : the Asian initiative / edited by Russell Arthur Smith, Judy Siguaw.

Contributor(s): Siguaw, Judy A | Smith, Russell Arthur.
Publisher: Singapore ; Hoboken, NJ : Wiley, c2010Description: 1 online resource (xx, 243 p.) : ill.ISBN: 9780470826867 (electronic bk.); 047082686X (electronic bk.).Subject(s): Hospitality industry -- Asia | Leadership -- AsiaGenre/Form: Electronic books.Additional physical formats: Print version:: Strategic hospitality leadership.DDC classification: 338.47915 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
STRATEGIC HOSPITALITY LEADERSHIP; Contents; Foreword; Preface; About the Contributors; 1. Pursuing the Right Strategic Direction; 2. Achieving Successful Development Planning; 3. Creating a Welcoming Service Strategy; 4. Winning Ways to Successful Portfolio Management; 5. Strengthening Brand Management and Value; 6. Venturing Into an Asian Market Competitively; 7. Achieving Great Business Growth; 8. Managing Crises Effectively; 9. Establishing Strategic Human Resource; 10. Being an Inspiring Leader; 11. Developing and Implementing Best Practices
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
338.47915 (Browse shelf) e-book SHTEx,70002,03,GR,PPT

Includes bibliographical references and index.

STRATEGIC HOSPITALITY LEADERSHIP; Contents; Foreword; Preface; About the Contributors; 1. Pursuing the Right Strategic Direction; 2. Achieving Successful Development Planning; 3. Creating a Welcoming Service Strategy; 4. Winning Ways to Successful Portfolio Management; 5. Strengthening Brand Management and Value; 6. Venturing Into an Asian Market Competitively; 7. Achieving Great Business Growth; 8. Managing Crises Effectively; 9. Establishing Strategic Human Resource; 10. Being an Inspiring Leader; 11. Developing and Implementing Best Practices

Description based on print version record.