Brandwashed [sound recording] : [tricks companies use to manipulate our minds and persuade us to buy] / Martin Lindström ; foreword by Morgan Spurlock.
By: Lindström, Martin
.
Contributor(s): Woren, Dan.
Publisher: [New York, N.Y.] : Random House Audio, p2011Description: 9 sound discs (630 min.) : digital ; 4 3/4 in.ISBN: 9780307943330 (container : set of 9 audio CDs); 030794333X.Subject(s): Consumer behavior | Consumers -- Psychology | Brand choice -- Psychological aspects | AudiobooksDDC classification: 658.834 Read by Dan Woren.Summary: Martin Lindstrom offers an insider's guide to the marketing industry, shedding light on long-held secrets and tricks of the trade. Here, listeners will discover how advertisers intentionally target children, how men react to provocative ads, and how marketers capitalize on public panic and paranoia.
| Item type | Current location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Media Resources | Taylor's Library-TU | 658.834 LIN 2011 (Browse shelf) | Set of 9 audio CDs | 1 | Available | SOExx,07016,02,GR | 1000527034 |
Unabridged.
Compact discs.
Subtitle from container.
Read by Dan Woren.
Martin Lindstrom offers an insider's guide to the marketing industry, shedding light on long-held secrets and tricks of the trade. Here, listeners will discover how advertisers intentionally target children, how men react to provocative ads, and how marketers capitalize on public panic and paranoia.